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<p>[QUOTE=&quot;Roaring20s, post: 3888744, member: 17270&quot;]The text below the tone box appears on all of the stills made for this picture. The exception here is &quot;Exploitation Still&quot;. None of this is not part of the use, it&#039;s just standard identification for this specific film by National Screen Services.</p><p><br /></p><p>&quot;Exploitation&quot; is a term that was used then for advertising. This would be used in connection with print advertisement.</p><p><br /></p><p>They would likely be adding &quot;as seen in LIFE Magazine&quot; and the name of the theater, etc.</p><p><br /></p><p>The &quot;drop guide&quot; is an instruction, for placement edge, to the publication. The other numbers may equate to 3/8&quot;. Also, it would not to appear in the ad.</p><p><br /></p><p>James.</p><p><br /></p><p><a href="https://www.imdb.com/title/tt0039591/mediaindex" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://www.imdb.com/title/tt0039591/mediaindex" rel="nofollow">https://www.imdb.com/title/tt0039591/mediaindex</a></p><p><br /></p><p><a href="https://en.wikipedia.org/wiki/National_Screen_Service" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/National_Screen_Service" rel="nofollow">https://en.wikipedia.org/wiki/National_Screen_Service</a></p><p><br /></p><p>PS: similar items were made for radio broadcast, like this 1934 Exploitation Disc for Greta Garbo.</p><p>[ATTACH=full]320515[/ATTACH][/QUOTE]</p><p><br /></p>

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