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<p>[QUOTE=&quot;komokwa, post: 4889885, member: 301&quot;]You are too young &amp; too far away to have heard this before ......</p><p><br /></p><p>but here it is...</p><p><br /></p><p>My father always told me to..... &quot; Sell the sizzle, not the steak ! &quot;</p><p><br /></p><p>meaning...</p><p><br /></p><p>promote your expertise....the wonder upon entering your store ....the fascination , and history that your items can bring to the lives of their new owners....</p><p><br /></p><p>get people excited about visiting your location, to see the wonderful and exotic finds you have collected for their viewing......</p><p><br /></p><p>the items......... will sell themselves.....once you have people interested to see what&#039;s there... !![/QUOTE]</p><p><br /></p>

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