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Message:: [QUOTE="MrNate, post: 369401, member: 5515"]I don't know either, clearly anyone that collects knows that the word "Sterling" on something that is plated is generally a no-no. Here's my thoughts on why everyone else missed it: 1. There's plenty of other plated items, and this one had enough tarnish on it to "blend in to the crowd". 2. The sticker was partially obscured by the tape applied over the bottom (thank you, whoever put that yellow tape there). The full sticker would have read "TOWLE - The Proudest Name in STERLING" 3. I've spoken to a few other "collectors" and on the few occasions I've talked to them, most of the time I'm disappointed with their level of knowledge and attention to detail. Nice people, but not always well educated on the art of markings (trust me, I still have plenty to learn too). My best guess is because lots of items that aren't sterling have a sticker instead, that's what these people saw. They just see a sticker that says the brand makes some sterling, but this item isn't silver or it would be stamped sterling (of course it was). 4. My final theory is all the people who go to this store are millionaires and they don't have time to buy a 344 gram sterling silver bowl; much too busy looking for platinum, diamonds and gold <img src="styles/default/xenforo/smilies/wink.png" class="mceSmilie" alt=";)" unselectable="on" />[/QUOTE]