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18k yellow gold Flamingo enameled pin with diamonds
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<p>[QUOTE="Ce BCA, post: 4333575, member: 18716"]But that's an edge case with the designers name behind it - and the items offered for sale are also by a known brand/designer, and it's a house of straws...</p><p><br /></p><p>[ATTACH=full]356794[/ATTACH] </p><p><br /></p><p>[ATTACH=full]356795[/ATTACH] </p><p><br /></p><p><br /></p><p>I don't believe for a minute JL are making any money out of this, it's a marketing/social media points/positioning/loss leader. Major stores do all kinds of things to curate their look and position themselves. The amount of work a retailer like JL to have to do to put something on their site would cost way more than they get back from the sale of a single item, they will be losing a lot of money on every item sold unless they are selling 100's of each one, the average return rate on jewellery is about 10% too. </p><p><br /></p><p>It doesn't seem to have done much to raise the market either if you look what you can buy them for on ebay/etsy etc.</p><p><br /></p><p>Vintage jewellery is one of our main lines, brooches are a tough sell, especially at higher price points unless they have features the market wants. We can often sell the right named and period silver brooch for more than a anonymous gold and gemstone one despite gold being 75x as valuable as a metal.[/QUOTE]</p><p><br /></p>
[QUOTE="Ce BCA, post: 4333575, member: 18716"]But that's an edge case with the designers name behind it - and the items offered for sale are also by a known brand/designer, and it's a house of straws... [ATTACH=full]356794[/ATTACH] [ATTACH=full]356795[/ATTACH] I don't believe for a minute JL are making any money out of this, it's a marketing/social media points/positioning/loss leader. Major stores do all kinds of things to curate their look and position themselves. The amount of work a retailer like JL to have to do to put something on their site would cost way more than they get back from the sale of a single item, they will be losing a lot of money on every item sold unless they are selling 100's of each one, the average return rate on jewellery is about 10% too. It doesn't seem to have done much to raise the market either if you look what you can buy them for on ebay/etsy etc. Vintage jewellery is one of our main lines, brooches are a tough sell, especially at higher price points unless they have features the market wants. We can often sell the right named and period silver brooch for more than a anonymous gold and gemstone one despite gold being 75x as valuable as a metal.[/QUOTE]
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