HOME RUN FIND? COOL, SURREAL-ISH, LIMITED EDITION JOHNNIE WALKER BLUE POSTER

I bought this off a friend who found it in a storage auction he won. It is a limited edition (1 of only 500!) poster for Johnnie Walker Blue by what looks like the name Wen or Wien?

Is this by or approved by Johnnie Walker? I ask because it has the PLEASE DRINK RESPONSIBLY warning, but I can't find another example which you'd think there would be if JW promoted it?

Also, does anyone know who the artist is?
Thank you for any info!

 

Is this surreal?

 

It was produced by the importer so would be official. Lots similar on internet; here's another credited to ad agency BBH. Likely part of incentive/reward series.

http://www.adeevee.com/2007/09/diag...label-whisky-entranceway-poker-skyline-print/

Debora

 

Journey, you might find this info of value:
https://adage.com/creativity/work/those-who-know-what-look/5493

 

Depends upon the artist's intention. Could be abstract representational (or figurative.) Or could be surreal.

Debora

 

Thanks all - wow; I put Johnnie Walker Blue limited edition poster in google and got ... nothing!
So did they sell these to public - or give to certain retailers?

 

It looks like its on corrugated cardboard ? Im wondering if this is the side of a box or the like.

 

Given the small edition, they were likely given to top accounts, either on- or off- premise. Something along the lines of "order XXX cases and get X." Along the lines of the promotional mirrors liquor and wine brands did in the 1970s/1980s but higher end.

Debora

 

I believe JWB is very expensive (not much of a drinker myself....) so the limited production run was to emphasize the elite appeal of the product.

 

Thanks all - what do I call it? Limited edition print from ad campaign? Special available for major distributors only? Limited edition poster?

 

I'd call it a limited edition print and mention that it was tied into the ad campaign. With name of agency and designer. Don't think fact that it was to the trade adds value IMO.

Debora

 

Interesting article on Johnny Walker Blue Label which is, imho, grossly over rated.

https://ny.eater.com/2014/9/11/6157953/does-johnnie-walker-blue-cost-too-much-in-nyc

 

On second thought...

I do think it is worth mentioning. The correct terminology, should you wish to use it, is "trade incentive."

Here's some information on wine & spirits trade incentives for off-premise accounts.

https://beveragetradenetwork.com/en...-design-your-sales-incentive-programs-485.htm

Do know that these types of items are never given as gifts because that would be illegal. They are given to be used as display pieces at either on- or off-premise accounts but, of course, the account manager can't actually dictate how they're used. Some, for instance, could end up in a home or office.

Debora

 

lol- lucky for me!