Hamms beer print id

Hi, I got this hamms beer print from a local thrift shop a few days ago. Unfortunately after awhile of searching online i could not find this print. On the bottom right it reads "from the hamms 1865 collection". I was wondering if anyone could help me id this print? Thank you for any info!

 

Not your piece, but did you see this early 70s ad campaign?

 

Yes i did come across that. Do you think mine is an ad? I didnt think it was but when i saw that i wasnt for sure now.

 

It may not have appeared in an ad, but I think it's from the same era, yes.

Maybe a promotional item for resellers? Someone just mentioned this sort of thing in a recent thread. I can't recall the official lingo, maybe someone else will.

I just know that when I owned a business with a bar, sales people were always trying to up my orders by tempting me with promotional items.

I refused to sell myself for anything less than neon.

 

Oh OK thanks so you think from the 70s?

 

I think late 60s early 70s is reasonable. Or someone did a later piece based on the aforementioned ad campaign.

If I really really wanted to know, I'd take it out of the frame and see if there is anything under that mat.

 

Breweriana of all types was a craze in the 1970s. This looks like part of that.

 

Probably a trade incentive tied into the "Then Came Hamm's" ad campaign. Date would be same. 1970, according to this.

http://www2.mnhs.org/library/findaids/01221.xml

Debora

 

That's the one!

 

Thank you all!!