Featured 1890s Hamburg - American Clock marriage gift to WWII hero?

Thrift store find today is this beautiful 1890s Hamburg - American clock co. shelf clock in beautiful condition.
It even had notes & cards from clock dealer that made me think it was well taken care of (now at home key wound & with pendulum swinging, it's kept perfect time for the last 5 hours).
But the reason I bought it was the plaque on the front that was congratulating a Mr. Fred Lumsden on his marriage.
Googling Fred Lumsden 1890s brought up the link below to a WWI war hero with all kinds of medals including the Victoria Cross.

But I couldn't make out who gave him the clock?

Is this who the clock was presented to?
Who or what was the company/person that gave it to him?
Finally, these clocks even though old, do not sell for a huge amount usually - does this clock being presented to this soldier/pilot (if its the same Fred Lumsden) add any value to it?

Any information would be very helpful- thank you!

PS - below is the link to him

https://victoriacrossonline.co.uk/frederick-william-lumsden-vc-cb-dso/

 

Presented to Mr. Fred Lumsden
on the occasion of his marriage
By the employees of Messrs. Bell & Bieberstedt
Leith, 28 Decr. 1896

(Messrs. is an old way to write the plural of Mr.)
Apparently, they were a Leith seed/nursery merchant.

 

Love the presentation plaque-nice Journey.

 

This Fred. Lumsden? https://www.houseoflumsden.com/brigadier-general-frederick-lumsden
His marriage was in December ....1894


And sniped again by Davey ...

 

I saw difference in date - I thought maybe they couldn't give it to him at the time because he went back & was fighting the war - but the dates would have to be backwards i see now! (stop laughing; when you want it to be something you see more (or less) into things!

 

Thank you! - I saw until Bieber - and couldn't make out the rest
So Leith is a name?

 

Yuppie ville.

Debora

 

Leith would have been an independent borough when Mr Lumsden worked there.

It is now, but when I first saw it in the 70s it was a very rundown and impoverished waterfront neighbourhood. But as often, developers came and gentrification set in.

 

I know the note says Hamburg - American Clock Co in Hamburg, but the label inside the clock is of a Leith goldsmith and watchmaker named William Wood, and it says 'Made in Württemberg'.
At the time, Württemberg was still a kingdom, so an independent country. Hamburg was in another country. Württemberg is now part of south Germany, but still a long way from the city of Hamburg in the north.
Leith is also a long way from Hamburg and also in another country.