Featured Original advertsing/sales proposal mock up for matches - WTH do I call it?

There was a box stuff from William H. Colgate, VP of Diamond Match Co. and a prolific match cover designer, in the haul my son got that I'm still looking at stuff from. The box contained hundreds of matchbook covers, salesman's samples of covers, a handmade sample book, letters, etc.

I spent a ridiculous amount of time sorting and trying to learn a little about the covers, etc., before I finally went on a collectors site to ask some questions. I didn't even get to ask, because one of the first things I learned on the home page is that collectors don't collect samples, or flats of matchbook covers, which is 85 % of what was in the box. It's too bad, because the sample covers and flats are very cool and sharp looking.


There were two of these hand done ad/sales proposals, this one done for Safeway Stores, and the other for Kroger Grocery & Baking. I believe they were done by W. Colgate himself, which may or may not add to their value.

Anyway, what do you call this? A proposal? A targeted ad? A mock up of either one of those? Something else?

Also, I have seen no indication that Match Cover collectors even collect items related to their main collecting interest. So are they worth listing???

 

Hi Debora -

No it's not done in pen and ink - the bottom sheet is a copy. Now that I think of it, these were probably made for existing customers when new designs came out, so the newest cover design was stapled on, and a customized paper was stapled on, then a translucent sheet with the customers name was stapled over the whole thing.

How does that sound?

 

Thanks Debora.
I had seen that link. It's got some good information.