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I'd think they were for PR purposes. Ah, perhaps something to do with a 1946 Warner's short film Okay for Sound.

https://www.imdb.com/title/tt0241789/plotsummary?ref_=tt_ov_pl

Debora

 

Thank you for the link, and good find! Indeed it looks like these photos may have been used/made available for that promotion.

 

Hello, I found the attached photo amongst some other Hollywood photos that appear to have been meant for theatrical film promotion. But this photo is a little odd in that it is advertising the film via a photo of what looks like a copy of Life Magazine. It also has some pencil writing on the right side that appears to be part of the photo negative (it's not written on the print). It appears to read "373-nth"? & "drop guide". I'm guessing the penciled info. is a guide for inserting the photo image into another medium such as a newspaper or something. Anyone have any ideas what this photo was intended to be used for? Sorry for the funky pic, I think you can enlarge it.

 

Does appear to be a proof sheet or some such.

Debora

 

The text below the tone box appears on all of the stills made for this picture. The exception here is "Exploitation Still". None of this is not part of the use, it's just standard identification for this specific film by National Screen Services.

"Exploitation" is a term that was used then for advertising. This would be used in connection with print advertisement.

They would likely be adding "as seen in LIFE Magazine" and the name of the theater, etc.

The "drop guide" is an instruction, for placement edge, to the publication. The other numbers may equate to 3/8". Also, it would not to appear in the ad.

James.

https://www.imdb.com/title/tt0039591/mediaindex

https://en.wikipedia.org/wiki/National_Screen_Service

PS: similar items were made for radio broadcast, like this 1934 Exploitation Disc for Greta Garbo.

 

My grandmother. Haven’t nailed down the date. Probably 20’s. Miami Beach. She’s 3rd from the right.

 

And my grandfather’s high school basketball team.

 

Thank you! She was a vaudeville dancer and then ran her own dancing studio in Miami for years while raising 4 daughters. A woman ahead of her time.

 

I know and I love them dearly.

 

Patty, that picture faintly says 1928 right on it.....and is SO AWESOME!!

 

It sure does! Time to upgrade the glasses. Thanks!

 

Thanks for the info. & links. That is a cool disc!

 

Very cool photo!

 

Thank you!

 

61 years old so not antique but my sister sent me this and I had to share because of what my dear Mother wrote on the back. I’m 2 for goodness sake.


oh poo. I don’t know why they are sideways.

 

Thanks!